Cash flow analysis Essay Example | Topics and Well Written Essays - 3750 words

Cash flow analysis - Essay Example The company sells its products online and also through merchants. Other products and services the company provides are; server and storage software, Microsoft Dynamics and video game consoles. It’s also involved in mobile software production; recently they purchased Nokia Handset Business. Without doubt the Microsoft company is one among the leading companies in its industry. A common size financial statement shows all items as percentages; this enables easy analysis over a given time. A common analysis from 2011 to 2014 was made. This analysis illustrated a decrease in the profits made over those three years. On the other hand an increase in the cost of sales over this period was observed. The operating cost remained the same over this period of time. The provision of 7% total sales was constant. The net income as in june 2014 was 25.42% which was a decrease, in 2013 net income was 28%, 2012 was 23%, while 2011 was 33%. A statement for the those three years tells us that cash and cash equivalents ant the current assets have increased slowly over time. On a different observation for the same period, there was a decline in terms of the long term assets of the company related to the decline in goodwill. In 2011 to 2014 the current and long term liabilities have held constant. There has been a decline from 47 to 44% in the total liabilities of the company w hile the stockholders’s equity has increased over that period from 52 to 55%. The financial statement provides information regarding the prospect earnings capacity of a corpoartion’s assets over and above an indication of cash flows which might come from inventories and receivables . the figures in the table is in USD $ in millions and was adopted from Microsoft Corporation, the annual reports Ratio analysis for this period was done to get an indication of the company’s financial performance in

Received controllable shocks Essay Example for Free

Received controllable shocks Essay They both said that the extent of a persons social network and their perceived sense of support are positively linked. The role of control in the perception of stress also plays a part. A sense of control reduces the extent to which a situation may be experienced stressful. It has been suggested that control affects the immune system. Laudenslager et al. (1983) showed direct effects on the immune system. He used rats that were placed in three groups, one received controllable shocks, the second group were a yoked control (received the same shocks as the first rat, but they had no direct control over the shocks), a third group received no shocks. All the rats were injected with cancer cells. Laudenslager found that 65% of the controlled shock group rejected the cancer cells, compared with only 27% of the yoked controlled and 55% of the no-shock group. His study suggests that control is important to the functioning of the immune system. Psychological approaches have also been applied in anger management courses since anger has been found to increase vulnerability to heart disease. B) Asses the strengths and weaknesses of two biological approaches (6) One biological approach is biofeedback. It is a technique to learn how to control involuntary muscles, or voluntary muscles that are not normally controlled, such as blood pressure and heart rate. The aim of it is to reduce ANS activity and therefore the bodily sensations associated with stress. In turn this will reduce the consequent effects of stress in terms of illness. An individual is attached to a monitor that produces feedback about some physiological activity. (E. g. The machine would produce an auditory or visual signal to indicate weather an individuals heart rate is too high or about right. ) These machines provide all different feedback to the patient, who is then taught techniques to reduce the levels. (Such as relaxation training. ) This means that physiological activity is brought under control. The key thing is that physiological activities are ones we wouldnt usually be able to control. Biofeedback has been shown to produce short and long-term reductions in heart rate, blood pressure, skin temperature, and brain-wave rhythms. Biofeedback training does fit into three main stages; developing an awareness of the particular physiological response (e. g. heart rate), learning ways of controlling that physiological response in quiet conditions. This can include providing rewards for successful control in addition to feedback. Then transferring that control into the conditions of everyday life. Dworkin and Dworkin (1988) did a study with teenagers who were suffering from curvature of the spine (scoliosis). The teenagers successfully used biofeedback techniques to learn how to control the muscles of their spine and thus alter the posture and overcome the disorder. Another biological approach is Anti-anxiety drugs. The body produces chemicals (hormones) that create anxiety. This can be countered using other chemicals (i. e. drugs) that reduce anxiety. There are several different types of drugs that all work differently. Barbiturates are depressants of the central nervous system, and long-acting barbiturates are effective in reducing anxiety. However, they do have various side effects. They can create problems of concentration, lack of coordination, and slurred speech. They also tend to be addictive. Anxious patients who stop taking barbiturates report numerous symptoms such as delirium, irritability, and increased sweating. The problems with them led them to be replaced by benzodiazepines in the 1960s. These are the most used anti-anxiety drugs, such as Valium and Librium. They promote GABA, the bodys natural relief of anxiety relief which reduces serotonin levels, which will in turn reduce arousal. Although, they are very effective and used by millions of people, they also have some of unwanted side effects. They often have sedative effects, and can make people feel drowsy. They can also cause cognitive and memory impairments, they sometimes lead to feelings of depression. Also, many people become dependent on benzodiazepines, and find it very hard to stop taking them. Sudden removal of benzodiazepines can lead to a return of the initial symptoms of intense stress and anxiety. Ants-anxiety drugs can be very effective at reducing feelings of stress. However, they do not address the problems that are causing stress. They help cope with stress but not to manage it.

Behold, The Molly Maguires Mystified :: Movie Movies Film Essays

Behold, The Molly Maguires Mystified Based on the testimony of James McParlan, he was convicted along with four others of the shooting death of Thomas Sanger and William Uren. Hung on June 21, 1877 in Pottsville. Buried in Pottsville, PA. [1] Since the dawning of the industrial revolution, producing the stratification of socioeconomic status into a competitive class hierarchy never before seen, conflict theorists have appeared to define the unjust. From William Blake’s poetry to Karl Marx’ manifestos, from Bethlehem steel strikes to the current Labor Party, from Fidel Castro to the Mexican Zapatista movement, from Lenin to Mao Tse Tung, from the Molly Maguires to Jimmy Hoffa, the desire to upgrade the conditions of the working class have had a continual role in justifying violence, providing an equilibrium to keep capital interests in check, motivated whole countries to gain newly instituted political leaders and formats of rule, even in offering some form of purpose for, identity with, and release of violent rage inside the tribal nature of humans in a world of disintegrating, or disintegrated, tribes. The question of the new millennium might very well be whether or not humans can live without ene mies. In a country, if not a world, with creature comforts easily secured, labor issues becoming obsolete, where will modern man direct his barbaric energy? Neither law, nor philosophy, nor reason, nor spiritual counsel has prevailed against this primitive element in man’s nature [revenge]. The upward path of civilization, and it has been upward, is twisted by it, leaving grim milestones in appalling quantity. (Lewis viii) [2] The Molly Maguires were one such labor voice, if perceived this way, one such tribe (both causally and ethnically), and one such milestone, active from the 1860’s to the 1870’s. It is this period in the Pennsylvania anthracite coal regions which the 1970 movie is based. Long before child labor laws, a minimum wage, suitable standards on working conditions, or any form of labor union (the first geographically encompassing the Pennsylvania coal region was the shabbily organized, often squabbling, General Council of the Workingmen’s Associations of the Anthracite Coal Fields founded on March 17, 1869 [Aurand 69]), the Molly Maguires were an active labor force, if one views them as such, or a marauding group of renegades, thugs, and Godless anarchists, if one is persuaded to perceive them in that light.

Problems of the Society Essay

Many problems of modern society cannot be solved by laws and the legal system because moral behaviour cannot be legislated. The topic very well states that many of the problems faced by the modern world cannot be solved by laws and legal system for the reason that the moral behaviour responsible for these problems cannot be legalised. To start with the very usage of words like ‘sorry’ , ‘please’ , ‘thanks’ cannot be forced by the law eventhough these words have a very high impact on the people in their day to day to activities. It is just the moral responsibility or a reflection of the moral behaviour of a person in doing so. Law can only confine or restrict a individuals physical presence but not his thoughts and perceptions. The very fact that people have a lot of rights in a democratic country restricts the law and puts it into a backseat in controlling the moral behaviour of the people. It is for the people to act justly. A number of Prohibition experiments conducted by the Government to control the consumption of alcohol failed miserably. People never gave up and found new ways of acquiring alcohol inspite of many restrictions from the govt. It is the people who have to understand the ill-effects of alcohol on the society and act accordingly. We have also witnessed a number of cases where people suffering with AIDS are ostracized by the community. Legal system can only help support these people physically/financially but not morally. It is the people who have to understand and act accordingly. One important problem faced by most of the countries is that of Pollution. There are many laws enacted by the Govt. to control pollution. No doubt that these laws are helpful in controlling pollution till a extent but the real control and effect of these laws is put to question. There are factories who would prefer to do away with the rules and regulation by paying up fine/penalty for not adhering to the norms instead of regulating their methods of production because they find it more convenient financially doing so. Air pollution can also be controlled by growing sense of awareness within the people using automobiles say the usage of multi-modal transport whenver possible instead of their personal cars and/or maintaining a sound condition of the engine of the vehicle. Instead law cannot make it mandatory for people to travel only by multi-modal transport system.

Better Off Alone Essay

In the bible God’s greatest servant is Job; â€Å"This man was innocent, upright, and God-fearing, and kept himself apart from evil† (66). Job did everything God requested, and yet Job was maliciously tested by his creator. Throughout the story of Job there were several accounts of Job expressing his misery that resulted from God’s cruel tests of faith. Reading the story of Job I came up with the question of, would Job be happier without the weight of God’s continuous misperception and unannounced tests? Yaweh strikes Job with a â€Å"test† and murders his sons, daughters, and animals to see if Job will still love him. Perhaps God didn’t have faith in Job instead of visa versa. Yaweh causes Job to be miserable and want to kill himself; in no way is this enjoyable, or worth proceeding to worship a deity. If God were to tell Job he is the one who permitted all of these deeds, Job would no longer follow this deity. God is lying to get what he wants from Job, I don’t believe Job would still appreciate a God that goes against what he orates. It’s as if a wife had gone behind her devoted partners back and had a secret accomplice to pursue her other in a â€Å"test† of fidelity; If she were to tell him â€Å"I tested you, and had another female pursue you to see if you would stay loyal to me†, He would be mad and most likely leave her for lack of trust. Just as Job should leave his â€Å"creator† in the dark as nothing and move on to be happy, instead of constantly trying to please a God that is never satisfied. Job is â€Å"innocent† and â€Å"kept himself apart from evil† (66) and he was also tested with God’s sinful acts of murder and pain. Job was more than true to God, he showed this by even filling his own son’s faithful void; â€Å"Job would send to purify them, rising early in the morning to offer whole burnt offerings, one for each† (66). First off Job was this great of a servant so therefor Job should have been treated better and shouldn’t have been tested. This didn’t happen; but if Job was questioned because he is known as God’s ultimate servant and he had to live up to high standards then feasibly, Job wouldn’t have to deal with an untrusting God if he never submitted. Yaweh speaks with the Accuser and even points out himself that Job is â€Å"like no one on earth†; â€Å"Have you taken note of my servant Job, for there is no one like him on earth: Innocent, upright, and God-fearing and kept himself apart from evil† (66). This is a repetitive sentence through the first section of the story; making a statement that Job has all of these reliable qualities for his God. Job is pious; even Yaweh speaks of this, right before he causes Job an enormous amount of pain. When Yaweh and the Accuser speak of challenging Job’s allegiance, Yaweh tells the Accuser â€Å"Everything he has is in your power, but do not harm his person† (67). Emotions are a part in one’s brain, and one’s brain is a part of the â€Å"person†. By killing his family and animals, this is creating the feeling of agony (harm) to his person. One can then notice God either doesn’t know what harm is or he is just so unpleasant he doesn’t care if he causes Job discomfort, he just wants to see the outcomes of such mischievous acts with Job’s irrevocable loyalty. This isn’t fair to Job, to be harmed for entertainment, what an unhappy life to live. In result of God’s first test of faith, Job unchanged, remains faithful. God figures, well that’s not enough, he then changes his statement to the Accuser and says â€Å"He is in your power, but see that you preserve his life† (67). Yaweh goes back on his words and then physically harms Job’s â€Å"person† and â€Å"smote(s) Job with sickening eruptions from the souls of his feet to the crown of his head† (67-68). Job wouldn’t need to prove devotion to God through anguish if he just had escaped from this unfortunate cruel God. The only reason Job is being chosen to be tested is because he is God’s ultimate servant. If he didn’t believe in God then he wouldn’t have been chosen because God would have already known he was not faithful. Nothing would happen to him if he said good bye to God because all of Job’s friends told him not to keep following God, and nothing cruel happened to them. Job would be happy not constantly being subjected by God’s insecurities. Just how miserable was Job? Job was enormously depressed which shows in this quote; â€Å"blot out the day when I was born† He wishes to not remember the day he was born, or wish it never happened. With his words of self-loathing it creates to the reader feelings of suicide and hate. It makes the reader feel almost apathetic towards Job, for not listening to his friends and also continuing to follow a horrendous god.

How to Write a Good Dissertation on Microbiology

How to Write a Good Dissertation on Microbiology This is our final   guide on microbiology that teaches you how you can write a perfect dissertation paper. We have included methodologies, as well as outlines and structures of a formal dissertation paper, which a professor seeks in your composition. Reading this guide, and following everything we have discussed will allow you to write an excellent dissertation on microbiology. But to make the most out of our guide, we recommend you to read all our guides thoroughly. Here is why: Reading our first guide, 10 facts for dissertation on microbiology, fills you with adequate information on microbiology that you can further use in your dissertation paper. Without credible facts, and resources (available in this guide), your dissertation paper wouldn’t weigh as it should and chances are, it would be rejected by your professor or just receive a lower mark. On the other hand, our second guide, 20 microbiology dissertation topics, reveals 20 relevant sub-topics on microbiology. This guide allows you to start composing your dissertation paper quickly. We recommend you to read this one as well. With that being said, let’s talk about how to write a good dissertation on Microbiology: Composing a Dissertation Paper A dissertation is one of the most challenging and rewarding tasks a student ever accomplishes in college/university. That’s because the dissertation requires a thorough research, planning, and understanding of the topic you’re writing on. Unlike other essays and assignments, dissertation allows you to choose your own topic. Normally, the university would give you six eight weeks (sometimes four weeks) to complete the paper, along with some specific guidelines to be followed. But generally speaking, here is how a dissertation is structured: Research Proposal or Introduction Literature Review and Methodologies Results and Discussion/Conclusion Here is how each section of the structure should be written: Research Proposal or Introduction This is one of the most important parts of your dissertation. If you want to impress your professor, you should write an informative introduction/research proposal. In this section, you’ll present how you’re going to explore and define the particular topic you have chosen. It will also contain some information as to why you chose that particular subject, for example, immunobiology and why you think there’s a need to write a paper on this topic. You will also discuss how you have gone through the whole dissertation – similar to giving a tour through your paper. We recommend you to put this part in the end of your dissertation. Literature Review and Methodologies Literature review and methodology are often combined. Writing a literature review is fairly easy. You explain the substantial facts, viewpoints and your understanding on the topic. In simple words, you’re actually giving an analysis of your dissertation to the reader. In methodologies section, youll explain why you’ve chosen quantitative or qualitative methods, or sometimes both. You will also describe the research methods you have chosen and used in your dissertation. Results and Discussions/ Conclusion Here, you will explain the process of the research and experiments you have run, and the results you obtained from your tests. In simple words, you will summarize the whole purpose of writing a dissertation paper on your chosen topic, and what you have obtained from it in the end. Final Thoughts That’s it. Following this short guideline will surely improve your understanding of writing a dissertation paper on microbiology. But to make it even more stellar, we recommend you to proofread and edit your content before submitting it to your professor. Happy writing!

Get Extremely Organized With Agile Marketing PODCAST] - CoSchedule

Get Extremely Organized With Agile Marketing PODCAST] When it comes to marketing, all of us want to work smarter and faster. In order to do that, marketers need to have not only the know-how, but also excellent project management and organization skills. Today we’re talking to the guy who literally wrote the book on agile marketing, Jeff Julian. Jeff is the co-founder of Enterprise Marketer, the author of Agile Marketing: Building Endurance for Your Content Marketing Team, and an event speaker. Today he’ll tell us all about how to boost your efficiency and become more agile as a marketer. Some of the topics we’ll talk about today include: What Enterprise Marketer is and what Jeff does there. The definition of Agile Marketing and how Jeff has used it in his career. He also explains how the team works and defines some of the jargon that goes along with Agile Marketing. The importance of scheduling and consistency. Ways to estimate how long a project will take. Tips on breaking down a project and assigning it to team members. Why being specialized in more than one thing is vital to the success of the Agile Marketing team. Jeff’s thoughts on taking baby steps when it comes to marketing. Where can you start so you’re headed toward achieving your goals? Tips on hitting a deadline, delegating work, incentivizing your team members, and ending a project. Powered by PodcastMotor Actionable Content Marketing powered by By 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Jeff Julian Jeff on Twitter Agile Marketing Lucy on the chocolate line Kanban Scrum If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes: Nathan: â€Å"Content shouldn’t ever be the result content produces results.† Jeff: â€Å"We’re not trying to make generalists of everyone; we’re trying to specialize in more things.† Jeff: â€Å"Take baby steps and continue to develop rhythms and learn how the pros are doing it.†

Standardized Testing for Homeschoolers

Standardized Testing for Homeschoolers Nearly half of all states in the U.S. either require standardized testing for homeschoolers  or offer testing as one of the options for demonstrating academic progress. Many parents who arent required to do so utilize standardized testing to objectively assess their childrens progress. If either of those scenarios describe you,  but your child hasn’t tested before, you may be unsure what your  options are or how to get started. Your state or local homeschool support group should be able to answer most questions specific to your state or county. However, the general information and  guidelines to consider are fairly universal.   Types of Tests There are several options for standardized testing. You may want to check your state’s homeschool laws  to be sure that the  test you’re considering satisfies your state’s laws. You may also wish to compare testing options for your state. Some of the more well-known testing options include: 1. The Iowa Test of Basic Skills is a nationally standardized test for children in grades  K-12. It covers language arts, math, science, social studies, and study skills. It is a timed test that can  be administered any time during the school year, but it must be administered by someone with at least a  B.A. degree.   2. The Stanford Achievement Test is a nationally standardized test for children in grades K-12 covering language arts, math, science, social studies, and reading comprehension. It is an untimed test that must be administered by someone with at least  B.A. degree. There is now an online version that may allow in-home testing since the online source is considered the test administrator. 3. The California Achievement Test is a nationally standardized test for children in grades 2-12 that can be administered by parents and returned to the testing supplier for scoring.The CAT is a timed test that can be administered any time during the year and an online testing option is available.  Many homeschooling families prefer the CAT, an older version of the current CAT/5 test. The updated version can be used for grades K-12.   4. The Personalized Achievement Summary Survey (PASS) is a standardized test developed specifically for homeschoolers that meets the standardized testing requirements in some, but not all states. PASS is an untimed test that covers reading, language, and math for students in grades 3-12. It can be administered by parents and no degree is required. How to choose the right standardized test Just as with curriculum, scheduling, or any other aspect of homeschooling, choosing the right test for your students is very subjective. Some questions to consider are: Will your child do better with a timed or untimed test? Some kids get very stressed when using a timed test.Do you want to be able to administer the test yourself? If so, do you meet the qualification requirements for the test you’re considering?If you are not qualified to administer the test yourself, do you have a friend, relative, or homeschool contact who can administer the test for you?Does the test have restrictions or guidelines regarding testing your own children?What subjects does the test cover? Is it comprehensive enough to meet your needs?Is the test considered to be appropriately challenging for your child? Some standardized tests have a reputation for being more rigorous than others. You may want to ask around to ensure that you’re choosing a test that thoroughly assesses your child’s ability without reaching frustration level. Regardless of which  you choose, it’s often wise to  administer the same test each year in order to provide an accurate view of your child’s progress from year to year. Where to take tests There are many options for where students can be tested, though the choices may be limited by factors such as the guidelines of the particular test or  your state’s homeschool laws. Many homeschooling families prefer to administer tests themselves at home. There are several sources for ordering testing materials or taking standardized tests online. You may want to check your state homeschool support group’s website for information specific to your state. Some popular testing supply options include: Seton Testing ServicesBJU PressABeka TestingHewitt Homeschooling Some other testing location options may include: Co-op. Many homeschooling co-ops offer testing for their member families, and some open testing to non-member  homeschooling families, as well.Homeschool support groupsUmbrella or church-related schools Regardless of whether  you’re testing to fulfill your state’s homeschool  laws or  to monitor  your child’s academic progress,  these basic facts can help you choose  the standardized testing options to best  meet your family’s needs.

Argument Essay Example | Topics and Well Written Essays - 500 words - 13

Argument - Essay Example In my opinion, higher education is never a right, but a privilege for every interested citizen to utilize. It is an opening advanced to the citizens to make use of at their will. Remember it is never unavoidable. To say that higher education is a right is to assert that everyone, even those who have no interest in it whatever must have it. It also means that the government must provide it to all citizens at no cost. It is worthy to note, that the government must cater for all the advanced schooling costs. The government does not do that in the actual sense. In the community system, disabled students have a right to access proper education. Students with low incomes also have the right to get cheaper or free lunches in schools. It is impossible to compare higher schooling to the right of disabled students to access a proper education the community. You cannot, in a similar way compare higher education for citizens with low-income students receiving cheaper or free or lunch in schools. Education is indeed something of merit, and it is essential for progress in the society. It is because an educated people are required to maintain a proper democracy. This does not qualify education to be a right. A right is usually sponsored fully and defended by the government as it is meant for the interest of a special group of people. It is worth noting that the right to public education was endorsed and is supported by legislation. It is given freely to all citizens. Nevertheless, students are not forced to take this path. They may opt for other ways. Some may go to private schools that are not usually government sponsored. The reason people need college education is to have them competent enough to meet the standards and demands of the job/ employment market. It is obvious that a more learned person has more skills and competence to execute workplace duties upon training. Most employers prefer those with higher learning because they

Depends on Paper Chosen Research Example | Topics and Well Written Essays - 750 words

Depends on Chosen - Research Paper Example These norms for conduct have been advanced by regulation of research to address any sort of concerns highlighted in research of conformity and responsibility.   â€Å"Research ethics is a kind of applied or practical ethics, meaning that it attempts to resolve not merely general issue but also specific problems that arise in the conduct of research.   Its goal is to determine the moral acceptability or appropriateness of specific conduct and to establish the actions that moral agents ought to take in particular situations† (Penslar, 1995, p. 13). Researchers in every field are therefore bound by many ethical norms and obligations that can pose as challenges through the research phase. There are several reasons as to why it is crucial to adhere to ethical norms in a research. The â€Å"code of conduct† or the norms in research should be followed to promote the aims of research – knowledge, truth and eluding misrepresentation of data error. Most importantly, re searchers should follow strict conduct of ethical norms to ensure moral and social values, such as social responsibility, and to ensure accountability to the public. The main ethical challenge a researcher encounters in a survey research is the data collection. Many a times the data collected are not done professionally or sometimes they are fabricated. Some researcher also made up their own data due to time constraints and other factors. Research ethicists everywhere today are challenged by the issue of limited resources in any field. This often led to fabrication of data and misrepresentation of the given data. Embellishment  of data  and fabrication of data are the two things that I need to avoid to uphold my ethical values in my research .It would be an immense challenge for me to maintain ethics in research with the limited resource material available. This is a serious breach of ethics in research and should not be practiced. For any researcher to be relevant, it is necess ary to be free from personal bias and objectivity. Objectivity can be considered as one of the most cherished ideals of the educational research community. A very crucial role of a researcher is to unearth the facts without tainting it or influencing it in any way.   We, as humans, often tend to be biased, especially on things that are close to our heart and which matter to us. This often blinds our judgment and makes us err in many decisions. A researcher should be free from personal bias or fabricating data. If a researcher separates his daily life from his professional role, he can be free of bias.   Another factor to keep in mind while doing a survey research is that the research questions should be clear and should not be manipulated. The interviewee should  Ã‚   be able to understand the questions given to him/ her for the survey to be successful. Many a times a survey researcher manipulated the questions as to get the desired answers from the correspondent. This should not be practiced as it violates the ethics of research. In any research the confidentiality of the participants should be of high priority. It is very crucial to have a clear understanding with the participants. They should be clearly addressed on the research being conducted and it should also be mentioned that their names will be strictly confidential if

Mohawk Industries Case Study Example | Topics and Well Written Essays - 500 words

Mohawk Industries - Case Study Example Per the website of the company, Mohawk-Flooring.com, the Company was started in Amsterdam City in New York, in the year 1878 by Shuttleworth brothers. Although the company was started in the year 1878 the first major break for the company happened in the year 1908 when the new carpet 'Karnak' was introduced by the company. For this product there were numerous orders because of the quality and novelty of the product. The large and continuous orders made the company work on the same product for at least next five years without changing the design or colour of the product. The real name Mohawk was attributed to the company in the year 1920, when the Shuttleworth Brothers Companies amalgamated itself with McCleary, Wallin and Crouse. The Company was named after the Mohawk River Valley a part of the New York. This merger gave the additional strength for the company to become a monopoly producer of domestic woven carpets. During the 1950s the company took bold steps for major expansion and also set up manufacturing facilities in Mississippi and South Carolina. This period also witnessed the creation of an animation character 'Tommy Mohawk' by Walt Disney. In the year 1956, Mohasco Industries was formed by a merger of Mohawk Mills Inc and Alexander smith Inc.

Literacy Features When I Whistle by Endo Shusaku Essay

Literacy Features When I Whistle by Endo Shusaku - Essay Example Literary features are the tools that the writer uses to help the reader understand what he is trying to say. The basic theme of the novel is about the generation gap between a nostalgic World War II veteran and his ambitious son Eiichi, a doctor by profession. Edno has used his two characters to highlight the difference between the pre and post war generations. Eiichi is the representative of the modern world, which is more materialistic, morally, ethically and socially corrupt. It is evident through his relationship with his father, patients and friends. Ozu, on the other hand represents the past or the pre world war generation, which values life, friendship, morality and ethics. Endo introduces the characters of Aiko and Flatfish to reveal the purity and simplicity of Ozu’s time. Narrative Technique: Endo has used simple prose, which keeps on shifting back and forth into the past and the present. His narrative technique helps him in disclosing the past and at the same time keeping the readers well informed about the present situation. The narrative keeps on shifting between Ozu and Eiichi. As Ozu’s reminiscences moves towards the past, the two narratives come in contact with each other with devastating effects. The third person narrative gives us a detailed analysis of the rift between the father and the son. Symbolism: The characters along with different objects in the novel are highly symbolic. Ozu, Flatfish and Aiko symbolize the past. The simplicity and purity of their relationship symbolizes the simplicity of their time. Eiichi symbolizes the modern materialistic man who is more interested in his own success. Nature is not mentioned when Eiichis life is described, but when the narrator talk about Ozu’s memories, nature is all around, the beach, the rivers and the pines. Edno has used the father and the son as a metaphor to describe the change of values of the post and pre war generations. Eiichi’s generation is

Kendy Oliver Article Example | Topics and Well Written Essays - 500 words

Kendy Oliver - Article Example nistrative assistant in any field can really be considered a jack-of-all-trades because the support they provide allows them to gain knowledge of all activities in their department. Oliver says that the students are her biggest source of motivation. I get to work with them pretty extensively in the Student Academic Support Center and since I work at a small school, we all get to know each other, she explains. She goes ahead to describe the students as wonderful and she loves having even a small part in their academic success. Her greatest wish is to get more involved in advising as time goes on. For Oliver, working in the education sector has always been a lifelong dream; earlier on, her ambitions were on teaching elementary schools, but later she changed her career path into business. Before coming to Rosemont, she was working at a proprietary school as a Financial Aid Counselor and fell in love with the education process there. Several things attracted Oliver to Rosemont College; first, it is a small school with a similar atmosphere to Chestnut Hill College, where she completed her undergraduate work. Second, she wanted to get out of proprietary education and focus on other traditional avenues of education. Once she arrived at Rosemont, she grew to enjoy the familial atmosphere and was very happy with her decision to work here. Oliver grew up in Norristown, PA, about 15 minutes from Rosemont. Norristown is a place with a lot of potential and charm, but also many problems, she states. She continues to explain her love for the town because of all of the wonderful memories she had there while growing up, but moving forward, she would like to get more involved in measures to make her town better, such as bringing business back into town and improving the public education system. She attended Chestnut Hill College and graduated in 2012 with Bachelors in Business Administration. She admits to loving the experiences she had at Chestnut Hill College, stating that the

The War on Polio and Other Wars Essay Example | Topics and Well Written Essays - 1000 words

The War on Polio and Other Wars - Essay Example The war on polio was waged against the disease through the democratic effort of then President Franklin Delano Roosevelt, who is a polio victim himself. The war on polio became a huge success because of his efforts. However, aside from polio there were other wars waged by America and many of them did not attain the same success as the war on polio perhaps because of what the other administrations failed to do. The joint efforts of the government and the people themselves helped in the success of the war against polio. Former U.S. President Franklin Delano Roosevelt was afflicted with polio since 1921 and even until he became President in 1933. In 1937, Roosevelt, partly because of his own affliction and perhaps because of his genuine concern for children affected by the polio virus, instituted the National Foundation for Infantile Paralysis (Kluger). The National Foundation used the latest advertising, fund raising, and research to find a cure for polio, or perhaps some management te chniques, and most of all to reduce the disease into something that should not be feared (Oshinsky 5). The war on polio became successful because it was all about democratic effort and was greatly supported by people from all sectors, as the whole American nation participated in the annual galas held in the whole country during Roosevelt’s birthday. ... Thus, the case of polio concerned everyone. The people whose responsibility is to find a cure for it were under a huge pressure not only from the President but also from the whole nation, and so its success was inevitable. As the National Foundation’s director of research from 1946 to 1953, Harry Weaver deserves much of the credit for the development of the vaccine against polio. Moreover, his efforts at convincing Jonas Salk to work on the cure for polio virus instead of influenza were greatly instrumental to the success of the vaccine. Aside from Weaver’s convincing power, the foundation’s first check for Salk amounting to $41,000 plus money from other sources also greatly helped (Oshinsky 112,116). Nevertheless, the main factor, perhaps, that made America win the war on polio was its efforts to cooperate with other countries, and even with the Soviet Union, and to set aside political differences first before medical concerns. From 1963 to 1999, the Sabin live vaccine proved to be more efficient than the Salk killed vaccine because the positive results were immediate in the former. However, since the whole country was then already using the Salk vaccine, Sabin decided to test his vaccine in the late 1950s in the Belgian Congo and in the Soviet Union, despite the Cold War and the political tension between the United States and the Russian country (â€Å"Two Vaccines†). With such diplomacy and urgency, countries were able to set aside political differences first and learned how to develop a mutual agreement to focus on the more urgent issue at hand. Thus, the war on polio was won. The war on AIDS is not as successful as the war on polio because of several reasons but one of them is the growing hesitation of the American government to

Kendy Oliver Article Example | Topics and Well Written Essays - 500 words

Kendy Oliver - Article Example nistrative assistant in any field can really be considered a jack-of-all-trades because the support they provide allows them to gain knowledge of all activities in their department. Oliver says that the students are her biggest source of motivation. I get to work with them pretty extensively in the Student Academic Support Center and since I work at a small school, we all get to know each other, she explains. She goes ahead to describe the students as wonderful and she loves having even a small part in their academic success. Her greatest wish is to get more involved in advising as time goes on. For Oliver, working in the education sector has always been a lifelong dream; earlier on, her ambitions were on teaching elementary schools, but later she changed her career path into business. Before coming to Rosemont, she was working at a proprietary school as a Financial Aid Counselor and fell in love with the education process there. Several things attracted Oliver to Rosemont College; first, it is a small school with a similar atmosphere to Chestnut Hill College, where she completed her undergraduate work. Second, she wanted to get out of proprietary education and focus on other traditional avenues of education. Once she arrived at Rosemont, she grew to enjoy the familial atmosphere and was very happy with her decision to work here. Oliver grew up in Norristown, PA, about 15 minutes from Rosemont. Norristown is a place with a lot of potential and charm, but also many problems, she states. She continues to explain her love for the town because of all of the wonderful memories she had there while growing up, but moving forward, she would like to get more involved in measures to make her town better, such as bringing business back into town and improving the public education system. She attended Chestnut Hill College and graduated in 2012 with Bachelors in Business Administration. She admits to loving the experiences she had at Chestnut Hill College, stating that the

Case Discussions Statistics Project Example | Topics and Well Written Essays - 750 words

Case Discussions - Statistics Project Example Although Primus has excess capacity and is able to spare enough recourses for the job without closing other businesses and hiring additional staff means that the opportunity cost of Primus is zero Qualitative Factors that should be considered before making a decision on the job are The financial stability of the firm, these determine whether the firm will adopt a decision and remain financially stable. Consumers the target group in firms output, competitors this is the same firms in the market that produce the same product, this helps the firm determine its branding; and marketing techniques. Optimum profit and a breakeven point of the firm in order to reduce unnecessary losses (Nahmias, & Olsen, 2015). Case 2 a) The firm should identify its key the operations and quantify it in terms cost and time. Average time and cost of production of a product should be reflected in the profit of a particular product. The demand for the products in the market also should be taken into consideration as far as the profit and production are concerned. It is ideal for the company to identify less profitable and least demanded products them in the market and scrub in order to increase workforce per unit of production. This will lead to increased supply to counteract the demand in the market. The company should establish a way of minimizing the defectives as a way of making production effective minimizing time, labor, and cost incurred in the production of defective products; this will optimize the output of the products.

Public transport Essay Example for Free

Public transport Essay The technique the client and I used to attempt to help her manage her agoraphobia was to expose her gradually to her fear of open spaces. We did this by going for walks increasing the distance each time as the clients anxiety levels decreased. We would not extend distancing until the client could reach a certain agreed point without feeling anxious. During the exposure the client and I would discuss how she was feeling and if she became very anxious we would stop and adopt relaxation techniques in the form of breathing. A fuller discussion of these techniques will be discussed later on. The aim was to relax the clients while confronting her with her fear and then build up gradually so she could take a taxi to her fathers flat and take other public transport.  When the client reached the stage where she became comfortable with the walking distances we arranged a public transport ride. During the days prior to the journey we adopted visualisation where the client would imagine what would happen in the bus. We would also discuss how she would deal with the situation if she were to suffer an epileptic fit while in a bus or out walking. This technique is a form of behaviour therapy called graded exposure (Atkinson 1993) it is all very well facilitating the person to understand why she is phobic but this does not mean the person will be cured of her phobia (Manville 1991).  The aim of behaviour therapy is to change the clients behaviour. It works on the principle that the behaviour has been learnt, but this did not cause her to change her behaviour. The basic approach of graded exposure is to relax the phobia and then introduce her gradually to the object or situation she fears. The nurse can either do this with the client through visualisation or actual exposure (Atkinson 1993).  This client was exposed using visualisation but the technique used the most was direct exposure to the situation.  The ideas to take the clients smallest fear and confront this first working up to their largest fear. This is called the graded hierarchy. The clients smallest fear was to go out of her front door and her largest was to be able to travel on public transport at will. Working towards the clients largest goal gradually is most effective. Clients may lose their fears more readily if they actually expose themselves to anxiety provoking situations in a sequence of graduate steps.  (Sherman 1972 cited in Atkinson 1993 page 678).  Another technique we use to help clients manage her agoraphobia was relaxation techniques.  The clients experienced various unpleasant anxiety symptoms usually just before and during the exposure. The client would feel agitated at the prospect of experiencing anxiety while outside. She would suffer from many physical symptoms. She would have increased pulse rate, pounding heart, nausea and a dry mouth. She would also sweat and complain of butterflies in her stomach or churning. As part of my assignment of the clients anxiety I needed to be able to have observe these feelings and symptoms in the client. Then together we could deal with them and ease her uncomfortable state. I asked questions to myself such as Is she sweating? Is her body language suggestive of anxiety? This would mean shaking or agitated moments.  During times when the client was anxious she found it difficult to concentrate and think rationally or logically. She found it difficult to name her feelings. These are normal reactions. (Wilson and Kneisl 1996). Emotionally the client described herself as tense, nervy, anxious and like Im going to die. The clients would also have negative thoughts about herself. She would say she was silly and useless. So anxiety affected her physical state and cognitions.  This anxiety was causing the client to become increasingly isolated in her flat and also affected her self-esteem because she felt the anxiety controlled her. She recognised the need to control her anxiety, and she wanted to control it and therefore needed to be educated about anxiety and then hopefully she feels more competent to deal with her feelings. The client and I engaged in teaching about anxiety. It was explained that anxiety symptoms occur when our brains interpret a given situation as anxiety provoking. (Baker 1995). The subject of our body involved in the responses in these responses is the autonomic nervous system, which is divided into two components; the Sympathetic and the Parasympathetic systems. The Sympathetic system causes the individual responses to speed up and the Parasympathetic causes the responses to slow down. So when a person encounters an anxiety-provoking situation, for example, a person approaches someone with a knife, does that person run away or stay and fight? This is termed to fight or flight Syndrome and is dependent on the individuals or biological response to the stressor.  These responses to stress are quite normal and we need them to protect us from danger. Anxiety becomes a problem when a person perceives a situation as a stressor even when it is not. The person will find it difficult to relax and calm down. The interpretation of their anxiety and unpleasant feelings will in turn reinforce more anxiety. Severe anxiety and panic will interfere with the persons role of functioning and daily living as it did with this client. She could not do any of her own shopping or engage in any of her hobbies due to lack of concentration and also could not engage in employment. A consistently sensitised body will eventually become mentally and physically exhausted which prevents activity and decreases esteem (Weekes 1995). It was important for the client to be taught the facts because then the client can begin to recognise when she feels anxious and also can realise that it is a normal reaction to stress (Wilson and Kneisl 1996).  The client and myself would sit in comfortable chairs and think of a place we associated with being relaxed and peaceful environment, for example, in the farm or beach, then we would imagine ourselves in the peaceful surroundings again. This technique is based on the rationale that muscle tension is the bodys response to anxiety. Muscular tension increases the feeling of anxiety and reinforces it. Deep muscle relaxation decreases the tension and blocks the anxiety. It aims to decrease the pulse rate and respiratory rate, blood pressure and perspiration, which are both heightened in anxiety. (Wilson and Kneisl 1996). As the client experienced those feelings the technique seemed relevant to attempt to alleviate the uncomfortable feelings. So graded exposure and relaxation techniques are highly effective when combined together to alleviate fears and phobias. The principles of the treatment are to substitute a response that is incompatible with anxiety, that is, relaxation. It is difficult to be anxious and relaxed all the same time. (Atkinson 1993).  Before we begin the exposure and relaxation, the client could not even make it as far as the front step outside her front door. By the time the exposure therapy was undergoing she began to gradually improve until more comfortable with going outside. She was far from cured but she was gradually becoming more confident when been exposed. Current research on behaviour therapy supports it as a treatment for agoraphobia. For example; Behavioural treatment based on exposure and can provide lasting relief to the majority of patients. (Giovanne et al 1995 p 87).  The education I engaged in with a client regarding relaxation techniques and the biology of anxiety could be said but to be health prolonging. We were trying to work together to empower the clients to make her own decisions about her treatment based on the knowledge of her illness. Once she understood her illness she could begin to make health choices. This education may affect her perception of her illness. Perceived health stresses play a role in the frequency of health promotion behaviour (Pencle 1987). Before we began the therapies the client had a very negative opinion of herself and her abilities, this affected her self-esteem and therefore her experiences of well being. Therefore this affected her perceptions of her illness. Through education, knowledge and practice the client began to fill more positive and began making more decisions about her health and treatment. These examples of decision-making could then be reinforced to her to emphasise the value of good health. (Pender 1987).

Classical Trade Model And Factor Intensity Economics Essay

Classical Trade Model And Factor Intensity Economics Essay The Ricardian models main focus is on comparative advantage, one of the most central ideas in international trade theory. This theory states that countries should specialize in the production of what they produce best, thus completely specializing instead of producing a wide variety of goods. The neo classical model or Heckcher-Ohlin theory differs from this, it stresses that countries should produce and export goods that require factors that are abundantly available. This theory then differs from those assumptions of comparative and absolute advantage since they only focus on the productivity of the production of a good. On the other hand, the Heckcher-Ohlin theory states that a country should concentrate production and exports based on the factors that are abundantly available to them and thus the cheapest to produce. The main idea of the model centres itself around the differences in factor endowment, the variations of factors (Land, Labour, Capital and Entrepreneurship) that a country have and can then make use of for manufacturing. These factors of production determine a countries comparative advantage, so a country then has a comparative advantage in the goods that are richly local and available to them, this then allows for trade flow. A country must also take into consideration costs, if a good requires local inputs that are abundantly available to that country then production is going to be cheaper, rather than engaging in the production of goods that are locally scarce. This introduces the concept of factor intensity, where producers use different ratios of factors of production in order to produce different goods. A country has been seen to use this concept if that country has a comparative advantage in a good whose production is intensive in the factors that are copiously available. To i llustrate an example we could take oil refining for instance, this can be said to be capital intensive as it is expensive to produce, on the contrary if we take the production of clothing as an example this can be said to be labour intensive. To outline this factor abundance theory, and give a better understanding of its main features we can look at its general structure/assumptions made: General Structure/assumptions of Neo Classical Model (Factor Abundance Theory)  [1]   2 x 2 x 2 model (two countries, two final goods, two factors of production capital and labour) This model has variable factor proportions between countries: so that countries which are extremely developed have a comparatively high ratio of capital to labour in relation to developing countries. This then makes the developed country capital intense/abundant relative to the developing country, and makes the developing country labour intense/abundant relative to the developed nation. Constant returns to scale : double input = double output ( X = 2, Y = 4) Identical Production technology everywhere Input factors capital and labour (KL) are mobile between sectors, but not between countries. All markets characterized by perfect competition, no barriers for trade, and no transport costs. Demand structure is the same, homothetic preferences Available amount of factors of production may differ (endowment may differ). These differences in factor abundance will give rise to international trade flows. Main Results of Neo Classical Trade Theory  [2]   These assumptions have given light to certain named conclusions, and have formed the main results of the neo classical trade model. They are as follows: Factor Price Equalization Theorem International trade of goods between two countries leads to an equalisation of the rewards of the factors of production the two countries. E.g. equal in capital rental rate (workers in each country are paid the same) Stopler Samuelson Theorem An increase in the price of a final good increases the reward to the factors of production, used intensively in the production of that good. E.g. if the price of a final good (paper) increases, then the price of wood would also increase Rybczynski Theorem An increase in the supply in a factor of production (K,L) results in the increase in the output of the final good that uses this factor of production relatively intensively. E.g. workers used intensively so will therefore result in an increase of output. Heckscher Ohlin Theorem A country will export the good which intensively uses the relatively abundant factor of production. In tackling this question as to why Marks and Spencer may switch manufacturing to a less developed country, the main focus will be upon the Factor Equalisation Theorem. This theorem suggests that when the prices of the output goods in this case clothing are equalised between countries as they come closer to trade, then the prices of the factors (capital and labour) will also be equalised between nations. This equalisation happens as a result of the countries being price takers due to perfect competition. Ohlin makes it clear that he himself did not actually think that the rewards for the factors of production would b equalised between two countries, just that there is likeliness that they would become more equal.  [3]  This becomes understandable when we know that the factors of production that are in abundance in one country are scarce in the other. Prices are equalised due to the assumption of perfect competition, if markets for clothing were open on the international market, the prices that they charge for clothing will be the same in both countries. Because of this reason, the factors of production will also be the same for both countries. In relation to the question, based on the factor equalisation theorem, production can switch to a different country solely on the concept of factor intensity. Moving production to a less developed country may be because labour is abundant in that country, therefore more efficient in the production of clothing. Even though both countries produce the same output at the same wage rate, there are differing amounts of capital and labour being used. To distinguish the amounts of labour and capital used we use the isoquant/isocost framework that is derived from the Cobb Douglas production function. Cobb Douglas Production Function Y = KyÃŽÂ ±y Ly1-ÃŽÂ ±y Y Production level of output Y K Amount of capital used in manufacturing sector L Amount of labour used in manufacturing sector ÃŽÂ ±y parameters (measure of capital intensity) This equation allows the substitution of one input for another, that is to produce the same level of output with different combinations of inputs, in principle; an infinite number of possibilities are available in order to produce the same level of output. We can also form an Isoquant graphical figure which is derived from this function; in unit terms the Cobb Douglas becomes the isoquant. Figure 1 shows an isoquant, which depicts all possible efficient combination of capital and labour able to produce giving the same level of output. Taking into account the concept of factor intensity, the country wants to produce using the factor that is abundantly available to them giving them leverage and making production more efficient on their part. Figure 2 shows the same isoquant but with the isocost lines added. Because we are looking at the production of clothing, which is labour intensive, we would prefer to be using labour as the main factor of production, meaning we would want a new optimal point (point B) where more labour is used than capital. Figure 2 shows this change in optimality making the isocost line flatter, the first move is that the isocost line pivots/rotates due to a lower wage rate, secondly it moves parallel until intersection point (becomes tangent) and shifts down until new optimal point (point B) at lower wage rate. Point A shows the point where capital is high (capital intensive), and point B is the complete opposite where labour is high (labour intensive). At point B, the production of clothing in the developing country is efficient and best suited as it is a labour intensive country. To conclude I will give the limitations of the model and then go on to relate the question and model in real life terms. Limitations/Criticisms of model Lieontief paradox argues with the main propositions made. Found that the US, despite having a relative abundance of capital, tended to export labour intensive goods and import capital intensive goods. That technology is the same The factor equalization theorem applies only for most advanced countries. Wage discrepancies are not normally in the scope of the H-O model analysis Identical production function The standard Heckscher-Ohlin model assumes that the production functions are identical for all countries concerned. This means that all countries are in the same level of production and have the same technology. This is highly unrealistic. No unemployment Unemployment is the vital question in any trade conflict. Heckscher-Ohlin theory excludes unemployment This question is related to clothing and production, therefore we assume that it refers to labour as its main factor of production, thus taking into consideration the concept of factor intensity we can say that it is labour intensive, furthermore unskilled labour intensive. The majority of exports and main share of production has been found to originate in that of the developing world. The high labour intensiveness of the industry has meant there is very strong encouragement for companies to shift production to a lower labour cost area. These labour costs heavily weigh the choice in which location to manufacture; strong financial incentives push production ideas into relocating this labour intense production process to a low labour cost area. The production of these goods in a developing country would have its competitive advantages for example cheaper raw materials and cheaper labour costs. From this we can build upon the idea of cost minimisation, the main incentive for a country i s to lower its costs and maximise its profits based on production decisions. In reality, the factor equalisation theorem does not hold, wages are not equal between countries. In the UK we have a minimum wage, and if we take a less developed country such as Vietnam this minimum wage is nonexistent and workers in the garment sector are paid as little as 49 cents.  [4]   Companies such as Marks and Spencer are in business to profit maximise through cost minimisation, moving to a less developed country for manufacturing is cheaper for the company itself due to the country being labour intensive and the goods produced need this high labour intensity. Under pressure to keep prices low, most retailers look for cheaper sources of clothes than cut profit margins, therefore relocate and base their relocation on quota allocation, delivery time, infrastructure and most importantly labour costs. So an incentive to relocate to produce goods at a lower cost seems the cheaper, efficient and best move to make.

The Tell-Tale Heart: An Analysis Essay -- Analysis Tell Tale Essays Pa

The Tell-Tale Heart: An Analysis   Ã‚  Ã‚  Ã‚  Ã‚  In Edgar Allan Poe’s short-story, â€Å"The Tell-Tale Heart,† the storyteller tries to convince the reader that he is not mad. At the very beginning of the story, he asks, "...why will you say I am mad?" When the storyteller tells his story, it's obvious why. He attempts to tell his story in a calm manner, but occasionally jumps into a frenzied rant. Poe's story demonstrates an inner conflict; the state of madness and emotional break-down that the subconscious can inflict upon one's self.   Ã‚  Ã‚  Ã‚  Ã‚  In "The Tell-Tale Heart", the storyteller tells of his torment. He is tormented by an old man's Evil Eye. The storyteller had no ill will against the old man himself, even saying that he loved him, but the old man's pale blue, filmy eye made his blood run cold. And when the storyteller couldn't take anymore of the Evil Eye looking at him, he said, "I made up my mind to take the life of the old man, and thus rid myself of the eye for ever." This is the start of the storyteller’s madness, and as the reader listens to what he says, the madness within the storyteller becomes very apparent.   Ã‚  Ã‚  Ã‚  Ã‚  For eight nights in a row, the storyteller went to the old man’s chamber and cast a shred of light upon the Evil Eye that he so hated. For seven nights, it was always shut, and the storyteller could do nothing because it was only the eye that he hated, not the old man. On the eighth, the storyteller accidentally makes some noise and wakes the old man up. As... The Tell-Tale Heart: An Analysis Essay -- Analysis Tell Tale Essays Pa The Tell-Tale Heart: An Analysis   Ã‚  Ã‚  Ã‚  Ã‚  In Edgar Allan Poe’s short-story, â€Å"The Tell-Tale Heart,† the storyteller tries to convince the reader that he is not mad. At the very beginning of the story, he asks, "...why will you say I am mad?" When the storyteller tells his story, it's obvious why. He attempts to tell his story in a calm manner, but occasionally jumps into a frenzied rant. Poe's story demonstrates an inner conflict; the state of madness and emotional break-down that the subconscious can inflict upon one's self.   Ã‚  Ã‚  Ã‚  Ã‚  In "The Tell-Tale Heart", the storyteller tells of his torment. He is tormented by an old man's Evil Eye. The storyteller had no ill will against the old man himself, even saying that he loved him, but the old man's pale blue, filmy eye made his blood run cold. And when the storyteller couldn't take anymore of the Evil Eye looking at him, he said, "I made up my mind to take the life of the old man, and thus rid myself of the eye for ever." This is the start of the storyteller’s madness, and as the reader listens to what he says, the madness within the storyteller becomes very apparent.   Ã‚  Ã‚  Ã‚  Ã‚  For eight nights in a row, the storyteller went to the old man’s chamber and cast a shred of light upon the Evil Eye that he so hated. For seven nights, it was always shut, and the storyteller could do nothing because it was only the eye that he hated, not the old man. On the eighth, the storyteller accidentally makes some noise and wakes the old man up. As...

Marketing Research and Promotional messages Essay

Marketing messages are a key component to attracting attention and lead the targeted consumer through the sales cycle and to purchase (Consumer Behavior and Targeting Audience). When a company is looking to create a marketing communication message it is important to understand the type of consumer they are marketing towards. The company needs to look at the type of consumer they are targeting then analyze their needs, perceptions and attitudes. These three things will help a company develop an effective marketing communication message to target their consumer. Consumer Women are the number one consumers in the United States, influencing over 80 percent of the goods and services purchased (Murray Skoloda , 2009).They are big spenders whether it is household, corporate or small business. In the last decade women have become more educated, are working harder and making more money than years past. If a women is earning at least half of the household income then she has a large say involving household purchases. Women are juggling more at work and home, marketing has become more media based. There are more women using multi-media than ever like Facebook, Twitter, and Instagram. Consumer Needs When looking at consumers purchasing trends, wants and needs drive the marketing decisions. Looking at a women’s aspirations can help understand the wants and needs behind a purchase. Examples of wants and needs: Make a better home Help and want kids to be successful Have time to do what you want Travel more Look more attractive Be healthy Be healthier and have a nice body Look younger Women need to take care of themselves, their families and their household duties. When targeting women with marketing strategies the focus should be on getting ahead, having fun, looking fabulous and taking care of household duties. You have to market around the consumers needs, for example, Pantene shampoo commercials focus on how shinny, soft and healthy the hair will look after using the product. Victoria Secret focuses on the look and feel of their products. All of these marketing and promotional strategies focus of what the consumer wants and needs. Perceptions Consumer perception is the understanding behind the motivations that drive buying behaviors. Understanding consumer motivations help companies create marketing strategies. Women are motivated by emotion, intuition and experience (Blank, 2014). Finding what makes them happy, what they are proud of, and what they cherish and enjoy will help create a marketing strategy that will help promote and sell the product. For example, women that have small children will always look at products that are safe, and sometimes even look at safety ratings before purchasing. This means the marketing strategy should be built around safety. Another example, women are always looking to feel and look younger so it would be smart for the cosmetic industry to focus on anti-aging and blemishing products. Usually when women have a great experience or find a product that they like, they will stay loyal, and tell their friends. Over all you need to market the product toward the targeted consumer and their needs. Attitudes Attitude plays an important role in marketing strategies, it is the attitude towards a product, group or brand that drives the consumers decision to purchase the product. Consumers have pre formed attitude towards some of the product and brands and once formed it is hard to change those attitudes (Masterman & Wood, 2006). Women are very open to trying new products and brands but once they have a bad experience or customer service experience, that will change their attitudes towards the product and it will be hard to rebuild the trust. It is important to thinking about the marketing  strategies when looking to change attitudes and bias options on products. Looking at marketing communication it is important to consider the consumer you are targeting and their needs. Learning about the consumer and their needs helps build a strong marketing strategy that can drive the purchase of the product. Understanding the consumer and how they perceive information helps with the sale of the product. Looking at the consumers attitudes will help build strong relationships and help brand the product. Reference: Masterman, G., & Wood, E. H. (2006). Innovative Marketing Communications: Strategies for the Events Industry . Burlington, MA: Elsevier Butterworth-Heinemann. Blank, C. (2014). Consumer Perception Theory. Retrieved from http://smallbusiness.chron.com/consumer-perception-theory-40176.html Murray Skoloda , K. (2009). TOO BUSY TO SHOP Marketing to â€Å"Multi-Minding† Women . Westport, CT: Greenwood Publishing Group, Inc. (CONSUMER BEHAVIOUR AND TARGET AUDIENCE DECISIONS). Retrieved from http://highered.mcgraw-hill.com/

Benefits of technology Essay

Grandmother Selina grew up in age where everything was made by hand. She went to school where teachers mostly used chalks and wooden boards. However, today, teachers no longer use chock boards, instead they use smart boards or overhead projector. Selina used to carry a dictionary for school every day for her English class. However, today, there are fewer students carrying dictionaries because they have an access to an Internet; which helps to find the meaning of a word in less than a minute. Technology has a tremendous impact on people’s lives. It has become part of our everyday life. People have used technology as a great source of time saver. As a society, we have witnessed how technology has affected society negatively, but the advantages the technology has given people outweigh the disadvantages. As the technology has evolved, people have noticed how technology has been a useful tool in terms of increasing employment. According to Burnstein, â€Å"U.S. technology and business innovators recognize that robots in factories have potential to save and create more jobs than they eliminate†. The majorities of factories in the United States use machineries and robotics to produce products instead of paying someone to do it. Many people have argued that the technology evolution has increased unemployment because companies have replaced people with robotics and machineries. Even though more companies replace people with machineries; however, the good news is that the more companies replace machineries with people, the more companies will hire people with higher paying skilled jobs. People will now have to learn how to use machineries and robotics to work in companies that needs specialist on certain machineries. For example, people might get a job as a computer technician or machine operator. Also, many robotics and machineries related companies will have to hire people that design, build, and progr am the equipment. Nowadays, technology is fast paced and it is becoming more advanced day by day. Today, the majority of people that work in a company with large information technology divisions need a computer to get their work done. According to Jerome, there has been a new technology invention of distant servers that can easily replace the computer hard drives. However, â€Å"the cloud is already putting Americans to work. Google’s team has more than 1,000 employees, Texas cloud company RackSpace eploys 3,700 people, and  California-based provider Saleforces.com has 235 open positions, according to The Wall Street Journal†(Jerome). Technology has made our jobs so much easier. As a society in a whole, we need to take an advantage of what technology is providing us. For example, farmers’ physical labors have disappeared because now they use machines to do the work. According to Nye, â€Å"As recently as 150 years ago, most people in Europe and the United States were farmers. T oday, less than 5 percent remain on farms, and industrial work occupies only about 25 percent of workers† (Nye, 7). Because of this, many people argue that technology has impacted the job creation negatively. It has not just made our lives easier, but it also has helped people to save time and to find a better job. Few decades ago, construction workers used to work with tool such as hammers, ladder, and ropes. However, today, people use machineries such as nail gun, paint sprayer, and cranes. As Nye mentioned, â€Å"Tedious and dangerous factory work has been replaced by robot or automatic machines, while millions of people hold jobs that did not exist 150 years ago in the industries created around new technologies, such as computing, musical recording, broadcasting, design, advertising, and research and development† (7).Technology is advancing so rapidly that we might stay behind if we don’t adapt to it. Because of this, people need to improve their technological skills. The more we familiarize with technology, the more opportunity we will have finding a job. As technology has incre ased in our lives, we have been able to characterize the importance of technology in our social life. Technology has made our lives so much easier. For example, we don’t have to go to a bank to deposit checks because people can do this by simply uploading a check in their bank’s mobile application. Also, technology has provided us with Global Positioning Satellite (GPS) system to travel without getting lost or asking for help; even cars are being made with GPS systems which helps drivers to comfortably drive wherever they want to. There have been many pros and cons about social media. In addition, some people say it has affected the way we communicate negatively by diminishing our social skills. However, the benefits of technology in our social life have overthrown the disadvantages that technology supposedly causes. Today, most of the people are using social media such as twitter, Facebook, Skype etc†¦ The popularity of Facebook and twitter has increased tremendously during the past few years; it has been a  great tool to keep in touch with your friends and fami ly. According to the psychiatrist Marley, â€Å"People who follow a lot of Twitters from diverse backgrounds could quickly build up an understanding of lots of people, and this in turn would enable them with ‘people knowledge’ that would better equip them for social interactions with people†(Marley). There are thousands of twitter users that are from different country, who speaks another language, and who shares different customs than others. Even though people are not interacting face to face with others, people can easily feel comfortable and get better understanding which can help communication. â€Å"In an age when all aspects of life are becoming increasingly electronic, social networking sites are turning into a social scene that caters young and adults, and provides for their interactive needs while connecting peers and colleagues worldwide† (Wittaker). Social networks can be a great way to look for support. Most of the time, people find support on social network when they feel sad, lonely or bored. According to Torr: Several studies have specially countered some prior research linking Internet use with isolation or depression, showing experienced users may find a greater support online, become more satisfied with their interaction and communication, and generate new relationship through the ability to contact others more easily than they can offline (Torr, 26). Also, social media makes it easier to communicate for people who don’t feel comfortable talking in person. Today, technology has been used as new way of entertainment. The majority of teenagers carry a smartphone; some people see this as a bad thing because they only use it to play games. However, what people don’t realize is that it is becoming a game changer. The reason why cell phones are becoming a game changer is because â€Å"kids themselves are bringing the device to school, we adults brought laptops into sc hool, and they are a yawn, as are netbooks because the kids see cell phones as their generation’s technology†(Soloway). Today, kids are much more familiarized with technology than what we were as a kid. In addition, technology also has changed the way we entertain ourselves. For example, our parents experienced music very differently than today’s digital natives. Not so long ago, people used to buy cd’s to listen to music or take pictures in a roll of film that had to be taken to the pharmacy to be printed out. However, today people can easily take a picture, share songs, or music videos through social network sites  such as Facebook, Twitter, and Instagram. Teenagers today, â€Å"expresses themselves creatively in ways that are very different from the ways their parents did at their age† (Palfrey, 6). Technology also has influenced the way people get important informations. For example, Internet provides us with great medical information such as how to cure a virus, fever or any kind of illnesses. According to Haugen, â€Å"a survey made on March 2005, about 17 million said that Internet had played a crucial and important role in helping them with major illness or medical conations†. Sometime, people use the internet to find a recommendable doctor nearby. For all these reasons technology has positively impacted the way that people participate in a social life. Other than technology being beneficial in our social life, we have also seen how the technology has provided benefits in the field of education. The majority of school districts prohibit electronic devices in classroom because it distracts them from learning. What parents and teachers don’t realize is that mobile devices such as smartphones can help students to understand the material better. Parents, teachers, and administrators refuse to allow students to use smartphones in class because students spend their time on social networks. However, â€Å" ‘ significantly more students who use mobile devices in the class room express a stronger interest in subjects than students than students who do not use these devices in classroom’† (Armstrong, 39). Learning social skills through social network can be an important skill for students to thrive in the future as a professional. As Gerber mentioned, â€Å"Social networking sites offer teenagers the opportunity to navigate everyday technology, learn valuable computer and social skill, and polish their language efficiently† (Gerber).As students interact with their friends through social networking sites, they become friendlier. They have an opportunity to meet other people not only inside of school, but also outside of school. Today’s generation are more literate, creative, and more socially skilled than their parent’s generation because of their early familiarity with the Internet. Social networking does not only improves student’s communication skills, but it also allows students to â€Å"share information and creative original work such as poetry and film† (Wittaker).College students have experienced the benefits of technology in many ways. For example, if students don’t know the meaning of any work, the first thing that they do is look it up online. This does not only give an  understanding of a word, but it also gives time to look for a variety of information. Also, in many colleges, instructors provide students a website where they can submit their class works and check their current grades. Since everything is becoming electronic, we have noticed that people are no longer reading newspapers. The time when we see someone reading a newspaper, are usually elderly pe ople. Most of these elderly people think that digital natives are not learning effectively because they don’t read newspapers. However, this argument is completely wrong because technology allows students to access tons of information that they’re interested in. According Palfrey mentioned, â€Å"Digital natives pick up bits and pieces of news and information as they go about their day, not in a single sitting at the breakfast table or in the front of the television in the evening†. Since today’s students have an easy access to the internet, they just look up for any news that they feel interested in. Technology has not only made learning easy, but it also has trained students to improve technological skill for the future where everything is going to be electronic. Grandmother Selina would have been lucky if she was born in today’s age. She would not have had to carry heavy dictionary to her class. Technology has made our life less complicated by saving t ime and allowing more flexibility. Technology has changed in a blink of an eye. As a society, we have realized that without technology our lives would be slow-paced. It has helped to improve people’s knowledge, ability to work, and greater ability to improve people’s communication. People need to be up to date with the technology because that’s what the future holds for us. In few years from now, we well depend on technology to survive; since it is becoming a part of our lives. People need to stop worrying about the negative impact of technology, and focus on what technology has to provide us. Works Cited Armstrong, Alice. â€Å"Technology In The Classroom It’s Not A Matter Of ‘If,’ But ‘When’ And ‘How’.† Education Digest 79.5 (2014): 39. MasterFILE Premier. Web. 25 Apr. 2014. Burnstein, Jeff. â€Å"Technology and Automation Create Jobs.† Unemployment. Ed. David Haugen and Susan Musser. Detroit: Greenhaven Press, 2011. Opposing Viewpoints. Rpt. from â€Å"Robots Can Create Jobs, Too.† Robotic Industries Association, 2010. Opposing Viewpoints in Context. Web. 24 Apr. 2014. Gerber, Lauren. â€Å"Social Networking Sites Help Students Gain Important Skills.† Are Social Networking Sites Harmful? Ed. Stefan Kiesbye. Detroit: Greenhaven Press, 2011. At Issue. Rpt. from â€Å"New Discovery: Teenagers Are Actually Benefiting From Spending Too Much Time Online.† PC1news.com. 2008. Opposing Viewpoints in Context. Web. 5 May 2014. Haugen, David. Ed. Technology and Society. Detroit. Thomson Gale, 2007. Print. Jerome, Sara. â€Å"Cloud Technology Will Create Jobs.† Technology and the Cloud. Ed. David Haugen and Susan Musser. Detroit: Greenhaven Press, 2013. At Issue. Rpt. from â€Å"Cloud Computing’s Silver Lining: Jobs.† National Journal 18 (29 Oct. 2011). Opposing Viewpoints in Context. Web. 5 May 2014. Marley, Justin. â€Å"Twitter Is Transforming Social Relationships.† What Is the Impact of Twitter? Ed. Roman Espejo. Detroit: Greenhaven Press, 2013. At Issue. Rpt. from â€Å"Could Twitter Im pact on Social Relationships?† theamazingworldofpsychiatry.wordpress.com. 2009. Opposing Viewpoints in Context. Web. 5 May 2014. Nye, David E. Technology Matters: Question to Live With. Massachusetts. The MIT Press, 2006.Print Palfrey, John and Urs Gasser. Born Digital: Understand the First Generation of Digital Natives. New York. Basic Books, 2008. Print Soloway, Elliot. â€Å"Smartphones Will Benefit Classroom Learning.† Smartphones. Ed. Roman Espejo. Detroit: Greenhaven Press, 2013. Opposing Viewpoints. Rpt. from â€Å"Will Smart Phones Eliminate the Digital Divide?† THE Journal (1 Feb. 2011). Opposing Viewpoints in Context. Web. 5 May 2014. Torr, James D. ed. The Interet: Opposing Viewpoints. New York. Thomson Gale, 2005. Print. Whittaker, AnneWagner, Geraldine. â€Å"Point: Social Networking Websites Provide A Healthy Way To Improve Friendships.† Points Of View: Social Networking Sites (2013): 2. Points of View Reference Center. Web. 24 Apr. 2014

Interfaith Dialogue in a Multi Faith Australia Essay

Australia is a multi cultural country containing a wide range of ethnically and religiously diverse peoples, allowing benefits for Australian society. However, it can pose a potential challenge to social harmony and cohesion because to one faith the idea of what is scared or important may contrast entirely with another. Interfaith dialogue is therefore an effective method for avoiding such clashes. It is a movement aimed towards promoting and understanding different religious traditions, and to clear up any misunderstandings or conflicts. Though debate and argument can be an issue, it is not what it aims to promote, Wendy Wilkie, a Uniting church Delegate stated â€Å" †¦many Christians and Muslims would see the only reason you talk to somebody of another faith is to convert them to your own†¦Ã¢â‚¬  which is why these discussions can be difficult. The four principles of Dialogue are; it begins when people meet each other, depends on mutual understanding and trust, makes it possible to share in service to the community and Dialogue becomes the medium of authentic witness. These principles are all effective and vital to help sustain peace between religions in such a multi-faith country, and therefore Inter-faith Dialogue is of great importance in Australia. A large number of Inter faith initiatives have taken place in Australia; an example is the Australian National Dialogue of Christians, Muslims and Jews, beginning in March 2003 aiming to provide opportunities for these faiths to build understanding and to clarify contentious issues with their respective faiths. Since the amount of religious diversity in Australia is so great, the importance of discussion and resolution through Inter-Faith dialogue is crucial, as clashes between these faiths is an inevitable reality.

Student Nurse Essay Example | Topics and Well Written Essays - 500 words

Student Nurse - Essay Example From this paper it is clear that he acknowledges that the course was indeed a very educative one. They got to learn a lot of lessons about nursing profession. From Nicki Harrington and Cynthia Lee Terry’s book LPN to RN Transitions: Achieving Success in Your New Role, he learnt that the transition from a Licensed Practical Nurse (LPN) to Registered Nurse (RN) is a long process that requires seriousness, commitments, perseverance, hard work and determination. Therefore, as an aspiring nurse, the author has to take this as a challenge to endure the long process and be ready to read very hard and pass all his examinations before becoming a model RN. This is he only way through which he will achieve his ultimate goals of contributing to the positive transformation of his society.This essay stresses that the author's highest point in the semester is when he got an opportunity to participate in an online course. It was actually enjoyable to get time to engage in private studies at h ome without necessarily having to physically attend lectures in the college. Also important is the fact that he had to write a series of assignments and submit them to the discussion board each week. From here, he managed to learn a lot of skills like time management, responsibility, accountability and punctuality. These are important skills that will help him to succeed as a student and a nurse in the future.  

Construction contracts Research Paper Example | Topics and Well Written Essays - 2500 words

Construction contracts - Research Paper Example Variation Types Variations are not restricted merely to the work specification, the cost specification or other quality aspects. Instead, variation can constitute a number of different aspects a few of which are2: an addition to work specifications; an omission to work specifications; a change of materials; changes to construction sequence; working hours change; corrections in the contract documents; corrections in the Bill of Quantities (BoQs) for descriptions and / or quantities of materials used; changes to third party work schedule and scope; changes in the timeline agreed upon in the original contract; changes required to deal with unforeseen circumstances / force majeure. In addition to describing variations as changes to the work, its scope, its cost, quality and other aspects, another potent method of defining variation is as per the party that initiates the variation. CEBE3 has provided a comprehensive method to describe variation as per the initiating party. The causes for variation as per the initiating party have been used to classify variations in an attempt to cover as many variations as possible. The major classifications of variations provided are owner related, consultant related, contractor related and other variations. The research by CEBE provides that there are approximately 53 discernible types of variations that might occur in any construction contract situation4. The various types of variations are shown in detail in the diagram provided below: Figure 1 - Causes of variation as expounded by CEBE (2006) Impacts of Variation Types on Contract Dimensions It would not be possible to discuss all the different types of variations and to analyze them as per FIDIC’s Red Book (1999) interpretations. A few... It would not be possible to discuss all the different types of variations and to analyze them as per FDIC's Red Book (1999) interpretations. A few major variations, including variations that are controversial as being variations or not, are discussed as per CABE classification presented above. A variation in project scope by the owner is one of the most common causes of variation, especially for construction projects. The owner is not on board in typical construction projects planning and design stages and this leads to changes in planning and scoping later. In such circumstances, since the originating party is the owner, the engineer is required to submit a proposal for variation to the contractor as per sub-clause 13.3 of the FIDIC Red Book (1999). Processing of the variation requested is subject to the contractor’s choosing and the owner would have to convince the contractor to comply. Additionally, the condition of the Red Book’s sub-clause that the contractor cannot stop work as variation proposals are being shuttled seems unreasonable. For example, if the owner requires an extensive change of scope that involves the current work, the contractor still has to keep working in the agreed direction even though he proposes variations simultaneously. The lack of clarification for major scope changes makes subclause 13.3 ambiguous and open to dispute between contracting parties. Another area of contention for variation may arise if the owner’s cash stream is somehow affected.

Forensic Questioned Document Examinations Essay

Forensic Questioned Document Examinations - Essay Example Forensic question document examination is also used to analyze documents that are being disputed. For instance, if there is any question that a document is legitimate, then a question document examiner will analyze the document to determine its validity. This is especially necessary in cases where fraud may be present. In some instances, question document examiners are asked to be witnesses in cases (Koppenhaver, 2007; Southeastern Association of Forensic Document Examiners 2010). To have a clear analysis of forensic question document examination, it is fitting that we look at both the advantages and the disadvantages of this element of forensics. First, we will analyze the advantages of question document examination. One advantage to using question document examination is that this element of forensics can enable forensic personnel to extract a number of very elaborate and extremely valuable details that will aid in speedily solving crimes and determining whether or not a particular document is fraudulent or valid. . There are a number of different technologies that facilitate this. For instance, there are techniques to determine what types of inks are used to write documents, which not only works wonders in determining validity but can also point to a particular suspect. Techniques, such as â€Å"high performance liquid chromatography and infrared spectroscopy with principal components analysis and linear discriminate analysis† facilitate the forensic classification of inks from various ballpoint pins (Kher, 2006). . When one knows the type of ink that has been used to write documents, this will possibly narrow down suspects because efforts will then be focused on analyzing documents written in only that particular ink and looking with pens that contain that particular ink at the crime scene, which will bring forensic personnel one step closer to solving the case. Then, there are the numerous analysis techniques and various technologies that enable

Physical Activity and Wellness Research Paper Example | Topics and Well Written Essays - 1500 words

Physical Activity and Wellness - Research Paper Example Since the establishment of the physical activity, several factors influence the level of exercise behaviors of people. Physical activity entails bodily movement produced by skeletal muscle that results in energy expenditure above resting level. Several guiding framework are put in place to aid in understanding the multiple elements at each level. Individual factors are core when it comes to factors influencing a person’s involvement in exercise. The factor is innate to each person and differs from person to another such as a person’s genetic make-up, sex, growth and development as well as socioeconomic status among others. Social factors influence the physical activity of a person as fellow peers encourage one another to participate in exercise regime. Yet another influence is the environmental factor, ones surrounding such as walk paths encourage people to walk to work or shopping centers and even at times just for leisure. To build an environment suitable for physical activity opts to be an objective when setting up settlement units for it supports an active lifestyle. For example, safer streets that support biking, jogging and wider walking causes majority of the population to engage in some form of exercise reducing bad health outcomes. Controlled environment especially at workplace ensures employees access to existing communication channels and networks that improves levels of physical activity at all instances such as encouraging people use staircase instead of use of elevator.

Division of Nursing and Health Management Essay

Division of Nursing and Health Management - Essay Example The patient is suffering from an associated nonallergic rhinitis where infection and underlying sinusitis are important causes. The rhinitis may also be associated with his use of antihypertensive agents as prescribed medications. Sinusitis or inflammation of the mucus-lined cavities of the nose occurs in high proportion of cases of upper respiratory infections. The congested turbinates have most probably blocked the openings of the sinuses, so the initial infection has changed into an acute suppurative process causing purulent discharge. Chronic inflammation of the nasal passages due to environmental exposure is an important cause, and in the management and patient education, this must be adequately attended to. The other issue to be included in the management is counteraction of the pathophysiologic process. Running et al. (2006) indicated that acute sinusitis occurs with infection of the paranasal sinuses. It is known that the most frequent initiating event is upper respiratory in fection. Inflammatory nasal congestion, edema, and transudation of fluid would lead to obstruction of the sinus cavities. These serve as excellent media for bacterial growth, and several common bacteria have been identified to cause such infections. The important issue in care management would be teaching patient self-care. ... Thus tonsillar inflammation and pharyngeal inflammation are normal to encounter (Rosenfeld et al., 2007). The tonsillar involvement is limited to inflammation, and the absence of exudates indicates absence of infection. The patient is suffering from an associated nonallergic rhinitis where infection and underlying sinusitis are important causes. The rhinitis may also be associated with his use of antihypertensive agents as prescribed medications. Sinusitis or inflammation of the mucus lined cavities of the nose occurs in high proportion of cases of upper respiratory infections. The congested turbinates have most probably blocked the openings of the sinuses, so the initial infection has changed into an acute suppurative process causing purulent discharge. Chronic inflammation of the nasal passages due to environmental exposure is an important cause, and in the management and patient education, this must be adequately attended to. The other issue to be included in the management is counteraction of the pathophysiologic process. Running et al. (2006) indicated that acute sinusitis occurs with infection of the paranasal sinuses. It is known that the most frequent initiating event is upper respiratory in fection. Inflammatory nasal congestion, edema, and transudation of fluid would lead to obstruction of the sinus cavities. These serve as excellent media for bacterial growth, and several common bacteria have been identified to cause such infections. The important issue in care management would be teaching patient self care. The instructions would involve methods which may promote drainage of the sinuses with the use of steam bath, increasing intake of fluid, and applying hot wet packs over the areas of involved sinuses. The patient uses over